July 17, 2009 at 10:34 am
· Filed under Media, Social Tech
-
Great and very much up-to-date overview on nptech
-
Impact measurement - what other than those magic words?
-
Paul Worthington: “Losing control is a primary reason stated by brands who are unwilling to open themselves up to the conversation - and a major reason why most continue to use social media as little more than a brochure on the web. And yet the illusion of control is just that – an illusion. By not involving yourself you actually do more to remove control than if you did.”
-
There is an inherent tension between strategy and tactical implementation of using social media to support a campaign’s objectives or nonprofit’s mission, whether the goal is fundraising, marketing, or taking action. Those who are just beginning to incorporate social media into their strategic thinking struggle with: “How do we get to know and understand how a particular tool can help us meet our goals, but not let the tool drive our decisions?” So true
-
-
-
Permalink