If it's a fashion, scale it

The blog at Center for Global Development has a great post on "fashion poverty".

If the movement to fight poverty among the famous and fashionable (and among the masses of young people who pay attention to them) proves to be just a trend, it will not be because they stopped caring about the poor. It will be because development experts--who work tirelessly studying and writing and knocking on the doors of the policy elite of Washington--forgot to offer them real, scalable solutions.

That doesn't only apply to the famous and fashionable, but to all the tsunami donors, too, me thinks - and of course this includes all laudable efforts of CSR-departments worldwide: Where are the real, scalable solutions that keep MNCs continuously involved?